Structured the site around per-country experiences (UAE, Saudi Arabia, Qatar) sharing one design system, with automatic geo routing.
Axent Advertising · Case study
Corporate gifting across three Gulf markets, in two languages.
A multi-country platform for the UAE, Saudi Arabia, and Qatar, fully bilingual with a custom content editor the team manages in-house.
Visit axentadv.comaxentadv.com
The challenge
Axent needed one presence that could speak to three different Gulf markets and audiences without maintaining three separate websites, in both English and Arabic, and without depending on a developer for every content change.
Services
- Brand Strategy
- Website Design
- Web Development
Built with
- Next.js
- Custom CMS
- Vercel
axentadv.com
What we did
Structured the site around per-country experiences (UAE, Saudi Arabia, Qatar) sharing one design system, with automatic geo routing.
Designed the interface bilingual from the ground up, with full right-to-left support for Arabic rather than a bolted-on translation.
Built a custom in-house content editor so the team can update copy, imagery, and offers themselves.
Replaced the previous WordPress setup with a faster, more maintainable stack.
What we did
Designed the interface bilingual from the ground up, with full right-to-left support for Arabic rather than a bolted-on translation.
Built a custom in-house content editor so the team can update copy, imagery, and offers themselves.
Replaced the previous WordPress setup with a faster, more maintainable stack.
What we delivered
Brand and messaging direction
Three localized country experiences
English and Arabic (RTL) throughout
Custom content management dashboard
What changed
Axent now runs one presence across three Gulf markets from a single codebase, in English and Arabic, and the team changes content without calling a developer.
One codebase serving the UAE, Saudi Arabia and Qatar
Visitors routed to their own country experience automatically
Full right-to-left Arabic, designed rather than translated
A custom content editor the client's own team uses
Replaced a WordPress setup, with no developer needed for content changes
Services behind this
Next project
Axent Gifts
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